Elevating Banana Republic Fashion Status..

And so it continues-

The quest for Banana Republic to elevate it’s fashion image.

First order of business hire Marissa Webb (  a former head of womenswear at J. Crew who also has her own clothing line joined BR in April 2014).

Second order …Present Fall 2015 line at New York Fashion Week.. Done and Done.

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As Banana Republic walked the runways on Saturday February 14, the line was a definite departure from the simple and standard designs and color palettes of BR past. Instead  what you see were multi-layered ensembles with a sporty vibe  in vibrant and lush color palettes. It was definitely a more chic  and sophisticated attitude and should bode well to elevate Banana Republics image and customer appeal. All images courtesy of NOWFASHION.COM

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Designer Marissa Web (center) Presenting- Banana Republic Fall 2015

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