Yes, you are reading the headline correctly. Who would have thought that the uber luxe designer would be collabing with…JCPenney?. I’m happy to say that it is true and coming to you March 1. Now before we get all excited about buying a Marchesa knock off at a very do-able price point I should mention that the first collection is geared toward the Prom season BUT the good news is there will be monthly 15 piece installments that will be appropriate for evening glam for everyone. Here is the complete 411 on the Marchesa/ JC Penny hook up from Women’s Wear Daily-(also know as WWD-the complete fashion bible on all things happening in the garment biz)…
A sample Pearl boutique, via WWD
Georgina Chapman will be bringing her red-carpet looks to JC Penney in a new dress collection. Covering all of the collaboration’s bases with the name Pearl by Georgina Chapman of Marchesa (“Pearl” for short), the collection intends to deliver Chapman’s celebrity-adored designs to the everygirl for under $250. The dress designer explained, “[Pearl has] a slightly different attitude, a younger attitude, but it all comes from me. It retains the same sensibility and design aesthetic. I wanted it be fun. So a young girl can put on a dress and imagine she’s about to have an incredible night out.” Dare to dream, all you middle-of-no-where nobodies.
Though the first bout of dresses will be geared to prom (’tis the season), the collection will include all sorts of special occasion frocks, from “garden party” to “holiday party,” for everyone from high school dance goers to fortysomethings, WWD reports. The rest of the collection, which will be delivered monthly in 15-piece installments, will largely retail for $70 to $100. The outlier pricing however, is $50 for a lace shell or a printed shell, and $250 for a long organza gown. You’ll be able to find them in 250- to 300-square-foot shop-in-shops will live in 500 of JCP’s dress department come March 1. Just look for the chandeliers that “add a touch of class,” according to WWD