Word on the street is that Gwyneth Paltrow is going Coach. Now don’t get all misty eyed thinking that the wonderful Ms. Paltrow is hitting the skids but instead embrace the thought that she has been chosen by Coach’s Creative Director Reed Krakoff to the be face of the brand . Not only will Gwyneth appear in  Coach ads starting this Fall through next Spring but  she will be the face of  Coach to commemorate  it’s 70 years in business. Who knew that going Coach could be so…celebratory!