London Fog has tapped voluptuous Christina Hendricks (of Mad Men fame) as their latest Covergirl.  Previous campaigns have featured  Supermodel Giselle Bundchen and the gorgeous couple of Eva Longoria and Tony Parker.

When you look at the ads I don’t see anyone in the rain. This leads me to think that perhaps the trench isn’t a classic raincoat reserved only for a stormy day but rather a “must have item” to  slip into when you want to get  more comfortable.  Perhaps the Fog has lifted and what you really need a trench for is to drive a man mad…

The Newest Addition: Christina Hendricks of Mad Men.

Previous Campaigns 

Eva Longoria and Tony Parker

Gisele Bundchen