London Fog has tapped voluptuous Christina Hendricks (of Mad Men fame) as their latest Covergirl. Previous campaigns have featured Supermodel Giselle Bundchen and the gorgeous couple of Eva Longoria and Tony Parker.
When you look at the ads I don’t see anyone in the rain. This leads me to think that perhaps the trench isn’t a classic raincoat reserved only for a stormy day but rather a “must have item” to slip into when you want to get more comfortable. Perhaps the Fog has lifted and what you really need a trench for is to drive a man mad…
Previous Campaigns
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